Brand Strategy

Florence & Ferrari brand strategy is to provide a world of seduction and emotion and the stage for expressing the eternal individual in a constantly reinvented way.

Florence & Ferrari sheer love of individuality, provides an array of dazzling cosmetics, perfumes, bags, food, beverages, coffee and accessories, which is an irresistible invitation for individuals to liberate their dreams and proclaim their beauty rather than covering up.

Florence & Ferrari provides a theater of all desires, all emotions, and invites you on an adventure, the discovery of the true you, the prestige of cosmetics, perfumes, bags, food, beverages, coffee and accessories that brings out your unique beauty, and the pursuit of transcending seduction, individuality and desire to attract.

Florence & Ferrari wants to illuminate, magnify and liberate what is most precious to the contemporary individual: a unique personality for playing every game of passion.